Land Developers who believe in direct marketing, use this software for sale of their lands. Money for land is not paid at one time, it is done in installments, so that common people can purchase land. To convince common people and tell them about the advantages of this system of land purchasing, direct marketing is the best mode of marketing. Through direct marketing people can follow examples of other people and they trust the system. Also to reach common people direct marketing is most influential as compared to commercial marketing which reaches only cream of society and looked upon with mistrust.